Fort Thomas Coffee and Zac Efron made a cameo in a commercial for Bombas, “the most important pair of socks in the world.”

The company borrowed a philosophy for Toms, the shoe company that donates a pair of shoes for everyone purchased, after one of the owners saw a quote on Facebook that said that socks were the most requested clothing item at homeless shelters.

They recently sold (and donated) their five millionth pair and made a video to celebrate.

A few freelancers from Cincinnati, Benjamin Nelson and Douglas Gautraud, produced the video and scouted locations that would work well in their short film.

Enter Fort Thomas Coffee.

It’s just a brief moment in the video, but brag-worthy nonetheless. It’s well shot and produced and completely worthy the three minutes and thirty seconds it takes to watch it.

Soloman and Fort Thomas Coffee making their appearance in the commercial.  Screengrab. 

For more information on Bombas, visit their website here.

The Most Important Pair of Socks In The World from Benjamin Nelson on Vimeo.

Video credits:

Client: Bombas

Agency: Adventure LLC

Director: Douglas Gautraud

Director of Photography: Benjamin Nelson

Producers: Douglas Gautraud, Benjamin Nelson

1st Assistant Director: Seth Halter

Editor: Douglas Gautraud

Colorist: Benjamin Nelson

VFX: Joel Gautraud

NYC Grip/Electric: Seth Halter, Evan Halter

NYC Boom Op: Seth Halter

LA Gaffer: Konrad Sigurdsson

LA Grip: Sean Smith

Filmed on a RED Epic Dragon with Sigma Art and Canon L primes.

bombas.com