Montclair, New Jersey – April 16, 2024 – The newest standards of in-store merchandising displays have been set. During a live awards ceremony at Shop! MarketPlace in Cincinnati on April 10, The Shop! Association announced the winners of the 2024 Outstanding Merchandising Achievement (OMA) Awards.
As the retail industry’s most prestigious and longest-running awards contest, the OMA Awards recognize excellence in merchandise displays across various product-and-retail-based categories.
“The OMA Award winners show our industry that with a passion to push the boundaries of what is possible, groundbreaking merchandise displays can be created,” said Murray Kasmenn, Executive Director of Shop! Association.
The panel of judges examined over 190 merchandise display entries competing for gold, silver and bronze positions in 22 categories, as well as the most coveted Display of the Year award. Judging criteria was based on strategic intent, excellence in design, creativity, original use of materials, effective use of space and quality of execution.
The 2024 Shop! OMA Awards were presented to the following winners:
Display of the Year
• Permanent: EcoXGear Audio Endcap, Innovative Marketing Solutions, Inc.
• Temporary: Target Marks & Spencer Holiday Bus, Great Northern Instore
Creative Award
• Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative
• Temporary: Bud Light Texas Oil Derrick, Outform
Budget Award
• Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative.
• Temporary: Colgate Walmart Total Plaque Pro Release Toothpaste/Toothbrush PDQ, Westrock
Gold Award Winners
Product-Based Categories
Beverages (Beer)
• Permanent: Corona Palm Tree, Creative Instore Solutions
• Temporary: Bud Light Texas Oil Derrick, Outform
Beverages (Wine & Liquor)
• Permanent: Proximo Whiskey Speakeasy Portfolio Display, Bish Creative Display
• Temporary: “Kraken the Ship” Spiced Rum Display, Bish Creative Display
Books, Stationery and Office
• Permanent: Logitech Staples Brand Shop Display, Inesco
Carbonated Drinks
• Permanent: Monster Transformer Floor Display, Creative Instore Solutions
• Temporary: Monster UFC Fighting Ring, Bish Creative Display
Cosmetics and Fragrances
• Permanent: Glossier – Sephora 2-Bay Fixture, Marketing Alliance Group
• Temporary: Viktor & Rolf Holiday Spectacular, Bish Creative Display
Food
• Permanent: Belvita Oversized Coffee Mug, Bish Creative Display
Health Care
• Permanent: Oral B Liverpool Island, DISEKO SOLUCIONES S.A. DE C.V.
Personal and Electronics and Software
• Temporary: PopSockets Grip & Go Target Endcap, Vanguard Packaging
Snack Products
• Permanent: Slim Jim 3.0 Macho Man Counter Display, Bish Creative Display
Special Categories
Digital Interactive
• Permanent: Arlo Convergence Zone for Best Buy Stores, DARKO
Retail-Based Categories
Convenience Store
• Permanent: USA – C-Store Digital End Cap, Modelez International/Unified Resources in Display
Mass Merchandise
• Permanent: EcoXGear Audio Endcap, Innovative Marketing Solutions, Inc.
• Temporary: Target Marks & Spencer Holiday Bus, Great Northern Instore
Specialty Retailers and Services
• Temporary: Fleet Farm Toyland, Innomark Communications
Supermarket
• Permanent: Hershey Beacon Endcap, Universal Retail Displays
• Temporary: Community Coffee Mardi Gras Pallet Display, Flower City Group
Shop! MarketPlace, held at the Duke Energy Center in Cincinnati on April 9-11, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover retail solutions, discuss emerging trends and build strategic partnerships.
“We’re incredibly proud that Shop! MarketPlace — a trade show focused on delivering the most innovative retail products and solutions — can celebrate some of the most inventive merchandising displays in the world,” said Kasmenn.
For a full list of the 2024 Shop! OMA Award winners, visit https://shop.secure-platform.com/a/gallery?roundId=133.
