Inside LINK is a weekly column from our CEO, Lacy Starling. If you have questions you’d like Lacy to answer, email her at [email protected].
By now, every one of you who lives in the NKY Metro should have received the May/June edition of the LINK Reader. (If you haven’t received your copy, PLEASE let me know.)
For those of you who live outside the NKY Metro, you can read the digital version of the May/June issue here.
This edition, discussing the Tiny Towns of NKY, was so much fun for our team to put together, and we hope it was just as much fun for you to read. In fact, we had so much fun discovering NKY’s tiny towns that we ended up writing more stories than we could fit in 32 pages.
Now that you’ve read it, though, we’d love to know what you think. Just because we love it doesn’t mean that our readers do. (The ones who don’t love it usually let us know right away.)
But we also know that sometimes it can be a lot to sit down and craft an email outlining what you like and don’t like about the paper. To make it easier to provide feedback, we’ve created a reader survey, and we’d love for you to take it here.
The survey should take less than five minutes, but it makes a huge difference to our team. After our first print edition hit mailboxes, we used this same survey to gather opinions, resulting in some pretty significant changes in the second issue. Here’s what we did differently this time, because of your feedback:
- We updated the cover. Folks said the cover of the first edition was too dark, and it was a little hard to tell who we were, so we chose a much brighter image this time and made our branding larger.
- We reorganized the design. Even though there was less advertising in the first issue, too much of it was in the first 10 pages, which made people feel like it was ALL ads. We reorganized this issue to start with more content, while still giving our advertisers plenty of space. (We have to pay for this print edition somehow, folks.)
- We shortened the stories. Our first issue had really fantastic—but long—stories. Readers asked for some variety in story length, and we gave it to you.
- We added community voices. You don’t want to just hear from us, you want to hear from each other, so we added our “Reader Responses” section, which allows our community to have a voice, too.
- We put in a variety of stories. Adding sports and entertainment stories made our second edition more appealing to a variety of readers, not just those folks interested in NKY’s Tiny Towns.
- Most importantly, we added a crossword puzzle! Far and away, the most-requested addition to the paper was a page with puzzles. Luckily, Jolly Plumbing came through to create The Jollies.
The feedback we received from that first survey made our second edition significantly better. We want to continue that path of improvement, and make our third edition (hitting mailboxes in early July) even better.
Please take the time to complete the survey and help us create the print newspaper NKY deserves.