The Northern Kentucky Area Development District seeks to use billboards to expand community awareness of Trualta, its online caregiving resource.
According to Trualta Care Network Inc., the company was founded in 2017 and has offices in St. Joseph, Missouri and Ottawa, Ontario. The firm indicated it develops and delivers healthcare training focused on senior care and aging-in-place. It provides educational content and an intuitive learning environment that focuses on engaging and educating family members in the informal care of aging loved ones.
“About two or three months ago, I brought to the Board a request for a program called Trualta,” Northern Kentucky Area Development District Human Service Specialist Shannen Kelch said while addressing the district’s Board of Directors during a recent session. “So what we would like to do is take some of those unexpended monies and market our family caregiving program. We’ve identified a number of billboards that we think are going to get a significant amount of views.”
Trualta specializes in creating actionable training focused on critical skills and knowledge families require to keep aging parents and partners safe and healthy at home, per the company, adding training is delivered on a proprietary learning management system personalized to each family’s care situation.
The company maintains that training family caregivers can improve outcomes and reduce costs of care for the aging population while reducing the stress of caregiving that often overwhelms families.
“Our goal is to get the program out to as many people as possible, regardless of whether they are currently being served in our programs,” Northern Kentucky Area Development District Aging and Disability Services Associate Director Anne Wildman expressed via an email response. “Caregivers can learn from a variety of topics, which they can access any time of the day, so their training is very self-paced. Another benefit is that the Trualta platform is constantly evolving and new material is added to the site on a regular basis.”
According to Kelch, the estimated user impressions via the billboards would be more than 500,000.
“At the minimum, we’ll have a lot of people looking at it and getting educated on what the program is and how to get more information,” she said. “A lot of it (billboard content) is going to be promoting the We Care KY Trualta link. It’s also going to link to our call center for individuals who are needing additional support or resources related to family caregivers. They’ll also have the ability to ask those extra questions.”
Wildman says the billboards will be deployed in August and throughout the next few months, with the first several focusing on Boone, Campbell and Kenton counties.
She added locations include I-75 South in Covington, Route 212 and I-275, Exit 5 on I-471 South in Newport and Dixie Highway in Richwood. Wildman referenced that once the billboard promotion is completed in the northern counties, the focus would shift to the southern counties served.