- Alexandria is replacing its 26-year-old logo with a new courthouse-inspired design by former resident and graphic designer Cody Disney, at no cost to the city.
- The redesign effort began with a community call for ideas in late 2024.
- City officials plan to soft-launch the logo while keeping the slogan “Where the city meets the country.”
Alexandria is rebranding, and the makeover is rooted in history and local talent.
The current logo is 26 years old, adopted in 1999. Alexandria Councilmember Patrick Blair helped spearhead the effort for the redesign, which started in discussions at the Alexandria Future Planning Committee meeting. The logo design ideas were presented at a council meeting in June, and the city approved the new logo at a meeting in August.
In November and December 2024, the city sent out a call for ideation and received about a dozen responses. Officials then narrowed it down from those to select the best options.
The design that stuck out was submitted by Cody Disney, who is a former resident and still has ties to the city through family.
He received his degree in graphic design from Northern Kentucky University and has worked in the field for 11 years. Disney has volunteered his time for the logo design; therefore, it has come at no expense to the city.
“I really just wanted to create something that brought some pride to Alexandria, because it was a big part of my life and really shaped me to be who I am today professionally and personally,” Disney said.
The logo incorporates the Alexandria Courthouse, located at 8352 E Main St. Disney said he favored the blue and navy colors for their strong color combination, as they are professional, clear, and can stand on their own.
“Yes, it’s the county courthouse, but Alexandria is still a county seat,” Blair said. “It’s such a cornerstone of the city’s history in the commonwealth and arguably it’s our best recognized landmark.”
The city selected the logo because it was simple, clear and modern. Blair said the design ties the city, county and commonwealth together. The city also said timing was ideal for a new logo as it is currently constructing its new city campus.
During the presentation in June, Blair said the life of a logo is typically 10 to 15 years. Blair shared other cities across the region, such as Edgewood, Fort Thomas and Dayton, that have recently undergone identity changes.
“When you look at the portfolio of other visual identities for communities around us, sometimes you might think that it’s starting to show its age a bit or that it doesn’t necessarily fit in like the others,” Blair said.
The city decided to keep its slogan, “Where the city meets the country,” the same.
“The slogan is still accurate and notable,” Blair said. “I know that our slogan gets a lot of attention these days, but the fact remains, whether you are coming from the south, north, east, or west, 30 seconds outside the city limits, sometimes five seconds outside the city limits, you do see a farm.”
Alexandria plans to soft-launch the new logos rather than replacing everything at once. The logo renderings offer an idea of what the city could do, but are not final.
The current logo design was accepted at the May 20, 1999, meeting, and Alexandria resident Pam Proctor designed it. Proctor served on the Alexandria Park & Recreation board from approximately 2007 to June 2020.
Blair said the city hopes to recognize Proctor and Disney at an upcoming meeting.
