Northern Kentucky natives Carter New and Dillon Greene are making noise in the rapidly growing tech and healthcare sector, with the launch of their company, SimpleRx.
“We’ve created Simple to do two big things: Save you time, and save you money. Arguably the two most important commodities that exist,” New said.
With 17 years of experience combined between them in the clinical laboratory/pharmaceutical space, Greene and New are simplifying the process for everyday people to access popular medications at a fraction of the price. The medication offerings include popular weight loss medication such as Semaglutide / Tirzepatide, along with several other popular women’s and men’s health medications that have in most part been hard on the wallet for most people.
“We are extremely excited about the new platform, and it’s taken well over a year to make possible,” said New. “There’s several licensures that needed to be obtained, hundreds of hours of programming, and of course a tremendous effort behind branding and strategy for this to work. And we want to thank everyone who has supported this endeavor thus far.”
So how exactly does all of this work? How is it possible?
“Given our years of experience in this space and having earned some of the exclusive relationships we have from past success, we truly aim to be trailblazers in the booming telehealth space,” New said. “We also see a strong trend in cash pay healthcare models, as insurance companies continue to deplete what medications they cover. We have found a way to cater to these trends, and create something that eases the burden on the wallet with SimpleRx. We’ve created a user friendly, simple to understand platform online to make medications accessible and affordable for the everyday American people. We want to make an impact on the whole United States and possibly even
the world—that’s what we’re looking to do.”
As Greene points out, many patients don’t feel comfortable asking their physicians for
prescriptions for personal issues like weight loss, erectile dysfunction, women’s anti-aging creams, women’s sexual enhancement, and hair loss.
“A big part of what we offer is a place where people can feel comfortable addressing issues that have a social stigma behind them. People might have a problem but don’t want to talk to their primary care physician in-person about it,” Greene said. “It opens up a platform for them to be able to speak freely, with no judgment.” New added, “And the outcome from true patient to physician transparency like this means that individuals can be treated more effectively at a faster rate, ultimately reducing long term healthcare issues and minimizing costs.”
Unfortunately, a lot of health insurance companies do not cover drugs like Ozempic, which is primary used to treat Type 2 diabetes but has since been proven as a weight loss drug. At first Viagra was used to treat a heart condition, but was discovered to help with erectile dysfunction.
“Those brand names are extremely expensive to pay cash, and typically you won’t get approved or covered by your insurance, because these drugs are not being prescribed for what they were initially made for. It is 100% at a physician’s discretion to decide whether or not to write a prescription for these alternate uses, and these decisions are coming from proven studies amongst the healthcare community” New said.
Last year, the glucagon-like peptide 1 (GLP-1) agonist market size was valued at $10.8 billion. By 2032, it’s expected to be valued at $21.2 billion. Without insurance, Ozempic can cost as much at $1,000 per injection. That’s where SimpleRx steps in. It offers a one-month supply of GLP-1 injections for $299, and for people that want to commit to a 10 week titration schedule (most physicians recommend when just starting the medication), SimpleRx offers a 10-week supply for as little as $525, equal to $210 per month.
Customers can sign up on the website and fill out what’s called an “online triage form” that takes a couple of minutes. It’s similar to filling out paperwork at a doctor’s office. Within 24 hours, a physician will decide if the patient is eligible and write a prescription. If approved, within 48 hours the medicine will be shipped to the customer. And SimpleRx has their system made capable to ship to all 50 states in the United States that allow telehealth care. Unlike other telehealth titans like Hims, Teladoc, and Ro.co, Simple Rx doesn’t require membership or consultation fees. Greene compares SimpleRx to Amazon for healthcare, in that a website can offer cheaper prices because it doesn’t have the overhead costs of a brick-and-mortar location.
“The brand is simple,” New said. “Medication should be simple, and access should be simple. And of course affordable-how you pay for it should be easy and simple as well. We don’t want to make customers jump through hoops, pay inconvenient fees, or subscribe to another membership. We want the process to be quick and seamless while ultimately providing massive savings and more impactful treatment outcomes for each individual.”
SimpleRx is able to offer lower prices through their years of experience and understanding of the industry.
“We’re able to utilize exclusive US manufacturers, medical wholesalers, and several well
established US based pharmacies with nationwide leverage that gives SimpleRx the ability to create an incredible network and significant cost savings,” Greene said.
They’re working on branching into more products and categories, including mental health. At the end of the day, simplification is the key.
“This is built and geared towards making the everyday person have an easier and a more
user-friendly experience that makes their lives better by saving time and saving money,” New said. “And those two things are arguably the two most important commodities that exist in our world today. If we can help people get more of both of those things, then that’s what we’re really trying to do.”
It’s safe to say, New and Greene have a plan to shake things up and so far everything is going as planned. You can visit their website, www.rxmadesimple.com to try it for yourself.
