NEWPORT, KY – Today, Newport Central Catholic High School (NCC) launched a refresh of its brand – new logos, tagline, and visuals – that celebrates the institution’s rich 128-year history and pays tribute to its long-standing traditions. The rebrand is part of the institution’s Strategic Plan to 2030, specifically, reaffirming identity, and will encompass all parts of the campus from the website to the dress code.
The year-long process was conducted by the school’s rebranding committee composed of students, teachers, staff, coaches, parents, and alumni. The committee looked at the history of the Academy of Notre Dame de Providence, Our Lady of Providence Academy, Newport Catholic High School, and Newport Central Catholic and used the schools’ logos for inspiration. The distinctive royal blue and gold colors and Thoroughbred mascot will remain but with a vibrant new look.
The brand celebrates the school’s five foundational pillars: Faith, Family, Academics, Character, and Stewardship. NCC stays true to its “We Believe” mantra and features its beloved grotto dedicated to Mary, the Blessed Mother, in its new institutional logo, which gives homage to the dome atop Our Lady of Providence Academy.
NewCath Principal Kenny Collopy said, “The brand will captivate a new generation of Thoroughbreds and continue the community’s momentum following the recent success of the $14 million Looking Up Capital Campaign.”
“Our updated brand helps NCC propel into a new era of education, with a fresh perspective
and the same dedication to the mission, vision, and values on which our school was founded. We want our school’s brand to represent NewCath’s strong foundation and rich history, while at the same time looking to the future of our school, Catholic education, and the young people we teach and guide every day. And ‘we believe’ this new look does just that!”
The school’s new brand and updated website were designed by Dewhaus, a local design consultancy led by husband and wife team Nick Dew (NCC alumnus, Class of 2005) and Peta Dew. The process is extensive, ongoing, and will develop over the weeks and months to come impacting all aspects of the school including logos, colors, dress code, athletic uniforms, spirit wear, signage, print, enrollment campaigns, environmental design, and digital messaging.
“This new brand charts a faithful future for NewCath, one that is very bright for students, faculty, and alumni alike,” said Dew. “We worked with the community to capture the spirit of what makes this educational experience so special for young women and men. We have a great story and the new branding allows us to showcase it even further.”
“We are grateful for the work of the branding committee and the alumni who inspired this fresh new look that parallels our renewed energy on The Hill. Dewhaus has been a great partner in this process, working step by step to find balance in past, present, and future,” said Collopy.
To see more go to: https://youtu.be/1_lOErXQq1c or https://ncchs.com/brand.
