The Kentucky Association of Health Plans (KAHP) is offering free unlimited rides at the Kentucky State Fair and a $25 gift card to those who receive a COVID-19 vaccine or booster shot.
KAHP is a trade association representing all commercial insurers and Medicaid Managed Care organizations in the Commonwealth. This year’s vaccine incentives at the state fair, which starts Thursday in Louisville, is the second such event following last year’s similar effort.
Throughout the state fair, which runs through Aug. 28, KAHP will give away free unlimited ride wristbands and the $25 gift card (while supplies last) when attendees go to booth B419 in the Health Horizons Pavilion in South Wing B to receive a COVID-19 vaccine or booster shot. Hours are 10 a.m. to 6 p.m. daily. (The booth is closed Sundays.)
In addition, on Aug. 19, KAHP is partnering with Kentucky Sports Radio for a live KSR pre-show and KSR broadcast at the fair from 9 a.m. – Noon.
Medicaid members may also be eligible to receive an incentive offered by their health plan in addition to the KAHP giveaway.
“Offering vaccines and incentives in non-traditional environments has been a winning formula,” said Tom Stephens, executive director of KAHP. “We had tremendous traffic at the Fair last year. We also gave away gas cards at a June pop-up clinic during the Kentucky High School Athletic Association Baseball and Softball Championships and we’re proud to vaccinate 700 people.”
KAHP is getting the word out about the promotion through radio advertisements and targeted digital ads around the Fairgrounds.
KY’s health plans are employing a range of tactics to promote vaccine access and acceptance. KAHP has been engaged in a 16-phase effort including everything from a Kentucky Sports Radio vaccine tour, to a theme park vacation getaway drawing, gas card giveaways, non-profit vaccine clinic competitions with large grant payouts, school vaccine clinic incentives, and more, the organization said.