- Dozens lined up early Friday for the grand opening of Florence’s new Crumbl Cookies.
- Franchise owners Jaxon and Claire Tews now operate two Northern Kentucky locations.
- Store offers fresh-baked cookies with a rotating weekly menu.
A line backed up out the door as dozens of Florence residents eagerly awaited to get into Crumbl Cookies. The line began forming even before Crumbl’s 8 a.m. opening.
Andrew Hall, the Crumbl area operator who has experienced nine different openings, said it’s always thrilling to see a line.
“Seeing that line was awesome, because some openings, you don’t always get the line,” he said.
Crumbl, a cookie franchise from Utah, has surged in popularity since its establishment in 2017. It has expanded nationwide, now operating 1,000 locations across all 50 U.S. states and in Canada. The brand is famous for its decadent cookies, which are famously over-the-top.
Jaxon and Claire Tews, Crumbl franchisees, operate several Crumbl stores across the United States. On Friday, the Tews opened their latest store at 6805 Houston Road in Florence.
“We’ve been doing it for about six years now,” Tews told LINK nky. “We started all the way in Eugene, Oregon, and the family’s just been moving around. We love doing the business, and it’s a great brand.”
The Tews family now owns several Crumbl stores throughout Greater Cincinnati. The Florence store is their second location in Northern Kentucky, following the opening of their Newport store last summer. Independent franchisees own the majority of Crumbl locations in the United States.
For Jaxon, running Crumbl is a family venture. He and his parents run the store together, along with the others in their growing portfolio.
Prior to Crumbl, the space at 6805 Houston Road was most recently occupied by UBreakiFix. The Tews family leased the space in February from Dave Sheehy of OnSite Retail Group, according to the real estate firm’s Facebook page.
Tews mentioned that securing a leasing space was the most challenging aspect of the opening process because of Florence’s bustling retail economy. One of the reasons he chose Florence for a new store is because of the community’s “family feel.”
“One of the hardest parts here was just finding real estate,” Tews said. “This is such a great area to be. Everybody wants to be here, and so that took us a couple years, but then once we finally found the spot, it took us probably about six months.”
According to Tews, the community has been very welcoming to Crumbl, telling LINK nky that he enjoys the excitement each time a new store opens in a different area.
“The community has been so great,” he said. “We’ve been taking cookies around to different businesses, and everybody’s just been so receptive and happy for us, and so I can tell everybody here is about supporting each other, and that’s just a great thing.”
Hall said that Crumbl bakes their cookies fresh in the store, instead of mass producing them, something that differentiates them from the competition.
“What’s awesome about us is that even though we’re franchised, no matter what store that you go to, you will have a great experience, and you’ll have great cookies to back it up,” he said.
The Florence store is open Monday through Thursday from 8 a.m. to 10 p.m., and on Fridays and Saturdays from 8 a.m. until midnight.
