Paula Dart has been named vice president of growth and transformation for Erlanger-based Perfetti Van Melle North America.
Dart joined Perfetti Van Melle on Oct. 6 to establish the new executive leadership team role for North America.
“As we continue to grow rapidly and meet fast-changing consumer behaviors and market dynamics, we’re pleased to welcome Paula as a key new member of our executive team,” said Sylvia Buxton, president & CEO of Perfetti. “Her wealth of experience and history of success in growth and business transformation with leading global consumer companies will be key in reaching our aspiration of leading North America in our confectionery categories of gum, candy, and mints.”
Paula comes to Perfetti from a multinational beverage company, Diageo, where she was vice president of Global eCommerce and led a newly formed Center of Excellence.
Before that, she was with the Coca-Cola Company for more than 20 years, progressing her career across marketing, strategy, innovation, and category and customer management, rising to global VP level roles in these areas.
Paula also has marketing agency experience in-house and externally.