Community Voices: Your LinkedIn photo called. It wants a do-over

This Community Voices column is written by Tonya Bolton, who shares advice, tips and ideas for entrepreneurs. You can reach her at info@tonyaboltonphotography.com.

Let’s talk about first impressions.

You know, those magical few seconds when people decide whether you’re confident or clueless, trustworthy or suspicious, approachable or “let’s pretend we didn’t see them.”

In the old days, you made a first impression when you walked into a room — maybe you had time to smooth your hair, take a deep breath, and hope your lunch wasn’t stuck in your teeth. But now? You make your first impression before you even know it’s happening.

Your “Hello, nice to meet you” moment happens online — on LinkedIn, your website, your business card, or even that Zoom meeting where your camera angle is… unflattering at best. (If your webcam currently points directly up your nose, this is your sign to fix that immediately.)

Whether you’re looking for a job, attracting clients, or simply trying to look like you’ve got your life together, people are judging you — kindly, of course — based on that little square image next to your name.

So, what does your headshot say about you?

If it’s from your cousin’s wedding five years ago and your spouse’s shoulder is barely cropped out… it’s saying, “I didn’t plan for this moment.”

If it’s a selfie taken in your car with your seatbelt visible, it’s saying, “I like to take risks — especially with lighting.”

And if it’s your high school senior photo, well, it’s saying, “I peaked early.”

Let’s just admit it — we’ve all been there. But here’s the thing: your professional image isn’t just about vanity. It’s about credibility. It’s about telling the world, “I take myself and my work seriously.”

Because fair or not, humans are visual creatures. We form opinions based on what we see. A confident photo communicates confidence. A polished image suggests competence. And a professional headshot? That’s your visual handshake — the one that says, “Yes, I am indeed the person you want to hire, refer, or collaborate with.”

Now, I know what some of you are thinking: “But I hate having my picture taken.”

Join the club. It’s basically everyone except professional models and that one friend who somehow looks amazing in every candid photo. (We all have one. We love them. We also kind of hate them.)

The good news is, preparing for a great headshot doesn’t have to feel like a root canal. It can actually be fun. And it starts long before you ever step in front of the camera.

Step 1: Figure Out Your “Vibe”

Before your session, think about the impression you want to make. Are you a friendly professional? A creative visionary? The calm, capable type who gets things done without drama?

Your vibe determines everything else — your outfit, your location, even your expression. If you’re a lawyer who shows up in a tropical print shirt, we might be sending mixed messages. (Unless, of course, you’re a fun lawyer. Then go for it.)

On the flip side, if you’re a yoga instructor wearing a stiff suit and tie, people might assume your classes come with a side of legal advice.

Step 2: Choose Clothes That Feel Like “You”

You don’t need to reinvent yourself for a headshot. Wear something that fits well, flatters you, and makes you feel confident. That’s it.

Avoid loud patterns, neon colors, and anything with a logo (unless it’s your brand). And iron your clothes. Trust me, wrinkles are 10 times more noticeable in photos.

Oh, and for the love of all things flattering — check your collar. You’d be amazed how many great photos are ruined by a rogue fold that could’ve been fixed in three seconds.

Step 3: Get Comfortable With the Idea of Being Photographed

Most people tense up the moment a camera appears. Suddenly, your arms forget where they go and your smile feels like you’re auditioning for a toothpaste commercial.

That’s normal. It’s why working with a professional photographer (hi, that’s me!) matters. My job isn’t just to take your photo — it’s to direct you into looking natural. I’ll tell you where to put your hands, how to tilt your head, and which angle makes you look like the best version of yourself.

You don’t need to know how to pose — you just need to trust the process.

Step 4: Focus on Connection, Not Perfection

You’re not a mannequin. The best headshots are the ones where your personality shows through. Think about someone you genuinely like and imagine you’re talking to them — your eyes will soften, your smile will become real, and suddenly… bam. That’s the shot.

No amount of Photoshop can fake genuine connection. (But yes, it can remove that surprise pimple that always shows up the day before your session. You’re safe there.)

Step 5: Relax and Remember Why You’re Doing This

A great headshot is an investment in your personal brand. It’s one small, powerful way to show up confidently in your career or business.

Because when you look at a photo of yourself and think, “Wow, I look like I actually know what I’m doing,” that energy carries into everything else — your emails, your meetings, your interviews. People can feel it.

And you’ll finally have something to post on LinkedIn that isn’t from your last family reunion.

I’ve photographed hundreds of professionals, and here’s what I’ve learned: Everyone — everyone — looks better when they feel comfortable, confident, and seen. That’s why my sessions are designed to take the pressure off.

I guide my clients through styling choices that highlight their best features, help them pose in ways that flatter their natural shape, and create an environment where laughter isn’t just allowed — it’s encouraged. Because when you’re having fun, it shows.

The end result isn’t just a photo. It’s proof of confidence. It’s your story — told in a single, powerful image that says, “This is me, and I’m ready for what’s next.”

So the next time you look at your headshot and cringe just a little… take it as your sign. It’s time to upgrade that first impression.

You’ll thank yourself later — and so will your LinkedIn connections.

If you have an idea for a Community Voices column, email Meghan Goth at mgoth@linknky.com.

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