SPONSORED: Supporting Mental Health Awareness in NKY: Why We Scurry

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The following article is a sponsored piece in partnership with TiER 1 Performance.

Talking openly about mental health challenges in the workplace or at home can be difficult. In recent years, a keen awareness to address this stigma has risen to the surface for large and small companies alike, so it’s no surprise that the goal of raising mental health awareness has reached the Greater Cincinnati region. Companies like TiER 1 Performance have made it their mission to do just that through a special event every May called “The Scurry”.

In its 11th year, The Scurry is fashioned off the CBS’s TV show, “The Amazing Race.” This year, 40 teams and 160 participants will “scurry” around Covington to compete in special challenges and win points. 

TiER1 Performance CEO Greg Harmeyer speaks to participants of The Scurry in 2022. This year, 40 teams and 160 participants will “scurry” around Covington to compete in special challenges and win points. The Scurry is on Friday, May 19. (Provided: TiER1 Performance)

The Scurry holds immense significance for TiER1. CEO Greg Harmeyer shared his perspective on The Scurry and its role in promoting mental health awareness. “The Scurry came about from our desire to engage the community in a deeper way and bring many of our clients, friends, colleagues and partners together to do something fun, creative and impactful,” Harmeyer said. “Over the years, we became increasingly focused on mental health as that ‘one cause’ to make an impact on. We’ve seen how it affects everyone’s lives directly and indirectly, and while society has come a long way in recent years, we still need to destigmatize mental illness, educate people about it and encourage everyone to take action. If we want to be our best selves – and we want our employees to show up at their best – then it starts with mental health. There’s nothing more important for us as leaders than to support the mental well-being of those around us.”

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The event has already surpassed its goal of raising $75,000, with $85,900 raised so far.

In its 11th year, The Scurry is fashioned off the CBS’s TV show, “The Amazing Race.” This year, 40 teams and 160 participants will “scurry” around Covington to compete in special challenges and win points. The Scurry is May 19. (Provided: TiER1 Performance)

Raising Awareness and Money for Mental Health

All proceeds from the event will be split evenly among three local organizations to support their mental health initiatives:

Providing mental health services in the area for students in grades K–12 , Adapt for Life through Cincinnati Children’s Hosptial Medical Center is a mental wellness and suicide prevention program that helps young people understand and plan for stress, including times of crisis. “It provides all students with helpful tools and skills, so they may be able to help themselves and others. This school-based prevention program is offered to middle and high school students throughout the Greater Cincinnati area,” said Stacey Hoffman, program manager for Adapt for Life.

Money from The Scurry will help offset the cost of printing program materials like “Experience Journals” for students to help them incorporate the ADAPT (Ask, Describe, Assess, Plan, Talk) framework into their lives. “We are so grateful to be part of the Scurry,” Hoffman said. “Not only is the Scurry an event filled with high energy, fun challenges and lots of laughs, but it’s also a wonderful gathering of community members to support mental health awareness.”

The Scurry will also help Lindner Center of HOPE and Children’s Home of Northern Kentucky (CHNK Behavioral Health) this year. “Approximately 95% of families and children served by CHNK Behavioral Health utilize a Kentucky Medicaid form of payment,” said Rick Wurth, the organization’s CEO and chief development officer. “This means that CHNK Behavioral Health is very reliant on private donations to help bridge the gap between Medicaid reimbursement and the true and accurate cost of care. The Scurry funding empowers CHNK Behavioral Health to offer excellent, top-tier services to all, regardless of socio-economic status.” 

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CHNK Behavioral Health provides a variety of outpatient and residential services for children, adolescents and adults seeking support with a mental health concern or substance use disorder. The Scurry helps shed light on these topics while also addressing more concrete concerns, like the cost of programming. “The Scurry is an incredible way to help reduce community stigma around mental health,” Wurth said. “The event brings the topic to the front and center of the community’s attention in a way that’s fun, vibrant and meaningful. Having the event generate critically needed funding for the organizations that benefit from the event is incredibly important and impactful.”

In its 11th year, The Scurry is fashioned off the CBS’s TV show, “The Amazing Race.” This year, 40 teams and 160 participants will “scurry” around Covington to compete in special challenges and win points. The Scurry is May 19. (Provided: TiER1 Performance)

Celebrate at the After Party

At its core, The Scurry is designed to bring the community together for a great cause and celebration. TiER1 wants to make one thing very clear about this event: “Everyone can be a part of The Scurry and show up for the after party at Covington Yard,” Harmeyer said. “That’s our opportunity to educate, support and celebrate all we have in our region.” The after party will feature a brief awards ceremony, music by Q102’s DJ Kay, food and drinks from Covington Yard and giveaways from FC Cincinnati, Five Seasons and more!

You’re ALL invited! Stop by The Scurry After Party on Friday, May 19 at 4 p.m. at Covington Yard

For more information, visit The Scurry website by clicking here.

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