This Community Voices column is written by Tonya Bolton, who shares advice, tips and ideas for entrepreneurs. You can reach her at tonyaboltonphotography@gmail.com.
When you’re starting or running your own business, it’s easy to think you need to do everything yourself. After all, it’s your dream, your hustle, your late nights. But here’s the thing I’ve learned (sometimes the hard way): You can’t build something great alone. And that’s where networking comes in.
Now, I know the word networking can sound a little stiff or even overwhelming. You might picture a crowded room of strangers in suits awkwardly handing out business cards. But in reality, networking is just about connecting with people—real conversations, genuine relationships and mutual support.
For entrepreneurs, this can be a game-changer. The people you meet can become mentors, customers, collaborators or even friends who just “get it” when you’re having a tough day. Sometimes, one conversation can lead to an opportunity you never saw coming—a referral, a partnership, a piece of advice that saves you time or money.
So how do you actually start networking in a way that doesn’t feel fake or forced?
Start small. Reach out to someone in your industry and ask to grab coffee or hop on a short call. Go to a local event or join an online group where other business owners hang out. The goal isn’t to sell anything—it’s to learn, listen and see where the connection goes.
One tip that’s helped me: block off an hour a week just for networking. It might be checking in with someone I haven’t talked to in a while, or introducing two people who could help each other. It doesn’t have to be complicated. Over time, these little efforts build a strong circle around your business.
Also, be prepared to talk about what you do—but keep it natural. You don’t need a “perfect pitch.” Just be able to explain what your business is about, who you help, and what you’re working on. People appreciate honesty and passion more than polished sales talk.
Most importantly, remember that networking works best when it’s not all about you. Ask others about their work. Offer help if you can. Share something useful or encouraging. When you lead with kindness and curiosity, good things tend to follow.
Entrepreneurship can feel like a lonely road, but it doesn’t have to be. There are so many people out there willing to support, collaborate, and grow with you. You just have to reach out.
So whether you’re just starting out or already deep into your business journey, don’t underestimate the power of connection. One conversation might not change everything overnight—but over time, the right network can take your business further than you ever imagined.
If you have an idea for a Community Voices column, email Meghan Goth at mgoth@linknky.com.
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