- Cincinnati-based Premier Planning Group will relocate to a newly constructed three-story office building at 419 Scott Blvd. in downtown Covington.
- The move is tied to a succession plan as longtime partner Frank Heitker prepares to retire and transition leadership to the firm’s next generation.
- The office building replaces the former Liberty’s Show Lounge site and represents a recent example of infill development in Covington.
Cincinnati-based wealth manager Premier Planning Group is set to relocate south across the Ohio River to one of downtown Covington’s newest office buildings.
Premier Planning, currently located in the Atrium building in downtown Cincinnati, is set to move to a recently constructed office building at 419 Scott Blvd. in Covington. The 4,716-square-foot, three-story office building is located in the heart of downtown Covington.
Frank Heitker, a partner at Premier Planning, is preparing to retire after 25 years at the helm of the firm. With a shift in leadership on the horizon, Heitker also felt that a change of scenery would benefit the firm, telling LINK nky he felt that downtown Cincinnati had changed since the firm opened in 2001.
Heitker hopes the move will establish a permanent home for the firm’s next generation of leadership, which he highlighted as financial advisors Tom Jaracz, Mike Weckenbrock and Shawn Chadwell.
“We wanted to develop that name for financial planning in the Northern Kentucky area, and we just thought having a building with our name on it–having the whole building–the exposure of that will help. Being across the river, it’s just a different feel and look.”
The site was formerly home to the dilapidated Liberty’s Show Lounge, a shuttered gentlemen’s club, and is located between the Kentucky Times-Star building and the office building that houses the Covington Police Bike Patrol and Stephen Gould Packaging.
Developer Allen Haehnle, who renovated Covington’s Monarch Building into DBL Law’s new headquarters, originally planned to revitalize the crumbling structure through adaptive reuse – the process of repurposing existing buildings for a purpose other than their original design. Adaptive reuse helps cities retain their historical identity by preserving cherished buildings and landmarks.
When the building ultimately collapsed due to intense storm winds, Haehnle had to abandon his initial plans. Unwilling to leave a vacant gap in one of Covington’s prime blocks, he constructed a new Class A office building on the plot, which was completed in 2024. The building represents a recent example of infill development in Covington, where new structures are constructed on vacant or underused land within an urban area.
After years of vacancy, Haehnle finally secured a tenant. For Premier Planning, this move signifies the establishment of roots in a new community with opportunities for future growth.
Chadwell said that what intrigued the firm’s leadership about the building was its emptiness, giving the firm an opportunity to leave an imprint.
“It’s a blank canvas that we can basically start from scratch and brand it the way we want to brand it, which we’ve talked a lot about in the last year,” Chadwell said.
Looking ahead, construction and build-out are expected to begin once permits are approved, with the team aiming to move in during the first quarter of 2027.
“We want clients to be comfortable, so we want it to be a cool space where people want to come into the office, they want to come down Covington, they want to stay down there for dinner,” Heitker said.
