Cincinnati Bell announced Wednesday morning that the company is changing its name to altafiber.
“And as we determine what tomorrow holds, one thing is certain: Fiber is the future,” CEO Leigh R. Fox announced in a video on the company’s website. “It’s faster, stronger and more sustainable for all of tomorrow’s needs, and will be the driving force behind equitable Internet access, smart cities, and advances in education, business, and health care.”
Why altafiber?
“It all starts in the name,” the site says. “‘alta’ is rooted in a word meaning ‘elevated.’ So, we’re raising the standard across the board with a redefined approach towards customer experience and increased commitment to community, all led by future-proof fiber and Cloud services that provide an elevated connection. This means a better, faster and greener Internet everywhere – from homes to city squares to airport terminals – delivered by a company with a heightened purpose for good.”
The company assured its customers that while the company’s name is changing, its commitment to customers is not.
Click here to learn more about the company’s new name.