Newport Central Catholic High School launches new brand

Newport Central Catholic High School launched a brand refresh with new logos, a tagline and visuals that celebrate the institution’s 128-year history and pay tribute to its long-standing traditions. 

The rebranding is part of the institution’s strategic plan through 2030, specifically reaffirming identity. It will encompass all parts of the campus, from the website to the dress code.

The year-long process was conducted by the school’s rebranding committee, which was composed of students, teachers, staff, coaches, parents and alumni. The committee looked at the history of the Academy of Notre Dame de Providence, Our Lady of Providence Academy, Newport Catholic High School and Newport Central Catholic. It used the schools’ logos for inspiration. 

The distinctive royal blue and gold colors and Thoroughbred mascot will remain but with a vibrant new look.

The brand features the school’s five foundational pillars: Faith, Family, Academics, Character and Stewardship. 

According to the school, “NCC stays true to its ‘We Believe’ mantra and features its beloved grotto dedicated to Mary, the Blessed Mother, in its new institutional logo, which gives homage to the dome atop Our Lady of Providence Academy.” 

The rebranding process is extensive and will develop over the weeks and months to come, impacting logos, colors, dress code, athletic uniforms, spirit wear, signage, print, enrollment campaigns, environmental design and digital messaging.