Riverfront Commons is being rebranded as it strives to become a destination along the riverfront in Northern Kentucky, according to a press release.
The rebranding of Riverfront Commons was born out of Southbank Partners’ recent 2028 strategic plan.
A recent analysis of Riverfront Commons found a noticeable lack of brand, identity, and wayfinding signage, the press release said. Southbank Partners and their partner cities went to work to showcase the project in a new light.
“The new Riverfront Commons logo brings new life to this transformational project,” said President and CEO of Southbank Partners Will Weber. “The new logo features a perspective view of both the Ohio and Licking Rivers winding through the region with a bold greenway path linking the river cities and bluegrass of Northern Kentucky together and yellow as a subtle recognition to the Queen City and The CROWN.”
The Riverfront Commons project is a 20-mile paved multi-use path connecting Ludlow to Melbourne along the Northern Kentucky riverfront. Once complete, Riverfront Commons could feature access to over 24 nodes, 15 business districts, 14 trailheads, 14 public green spaces, and eight overlooks all along seven riverfronts.
Southbank Partners was recently awarded a $3.7 million federal grant from the US Department of Transportation for Riverfront Commons that will be used to fund designing and engineering for the remaining portions of the path.