Taylor Swift Avenue. Photo provided | Bellevue Facebook page

Taylor Avenue in Bellevue is proclaimed Taylor Swift Avenue by the city for the week of June 26.

The dedication comes ahead of Swift visiting the region for her concerts at Paycor Stadium on Friday, June 30, and Saturday, July 1.

According to Bellevue Marketing and Communications Director Melissa Morandi, the city will change street signs to pink signs and invite Swifties to start their nights in Bellevue before the shows.

An example of the “Taylor Swift Avenue” street sign. Photo provided | Bellevue Facebook page

Massive crowds are expected downtown, and the city is encouraging concertgoers to visit Bellevue, less than 2 miles from the stadium, to avoid the swarms of people. The Facebook post by the city announcing the Taylor Swift Avenue change says specials from local businesses will be announced.

Haley is a reporter for LINK nky. Email her at hparnell@linknky.com Twitter.