Confectioner Perfetti Van Melle has named Brian deWerff as Vice President of Commercial Integration and Strategy for its North American business based in Erlanger.
DeWerff joined Perfetti Van Melle at the beginning of October when the company closed on its acquisition of Mondelez International’s gum business. In addition to the Perfetti Van Melle North America executive leadership, he will oversee the business integration of the acquired brands in the U.S. and Canada, including Trident, Dentyne, Bubblicious, and Stride.
“As our North America business continues to grow, both our existing business and through the recent acquisition of brands, we’re pleased to have Brian bring his deep experience and knowledge from category development, sales planning, and customer development in the fast-moving consumer goods candy and snack industry,” said Perfetti Van Melle North America president and CEO Sylvia Buxton. “His 10 years of leadership on the Mondelez International team, as well as knowledge of the gum category with major national retailers, will be key to helping guide our business integration strategies with innovation and growth at the forefront.”