A new Bath & Body Works store is opening at Florence Square this Friday, bringing the brand’s latest store concept, Gingham+, to Northern Kentucky shoppers.
The new 5,012-square-foot space features the company’s refreshed design concept, which includes elevated interior elements, technology enhancements, and an immersive fragrance experience designed to create a more engaging customer environment.
“As a global leader in fragrance, we’re proud to offer a one-of-a-kind shopping experience and a wide selection of the highest quality products at the right price points for our customers,” Chief Stores Officer Ron Ford said in a press release. “Our outstanding store associates are key to delivering the immersive and convenient experience we know our customers love, and our brick-and-mortar footprint remains a successful component of our ongoing strategy.”
The Florence Square location will carry the brand’s lineup of body care, home fragrance, soaps, candles and seasonal collections. It’s one of several locations nationwide to feature the Gingham+ store design, which emphasizes product discovery and a modernized look and feel.
Bath & Body Works is headquartered in Columbus, Ohio, and operates more than 1,700 stores across North America.